Press Release

Julia Rivera, External Affairs Director: riveraju@congreso.net

Julia Rivera Is Among 12 Finalists for 2020 Coors Light Líder of the Year

[PHILADELPHIA] August 3, 2020 – Coors Light is proud to announce Julia Rivera, Director of External Affairs at Congreso de Latinos Unidos, has been selected as one of 12 Coors Light Líderes finalists for the Coors Light Líder of the Year. The group of 12 emerging Latino leaders, ages 21 – 39, were nominated by national and local organizations for their civic leadership and who through their words and actions establish noteworthy improvement in the lives of individuals, communities and organizations.

Since 2006 the Coors Light Líderes program has highlighted, honored and rewarded leaders who work to help others through transformative initiatives. One of these 12 leaders, which include entrepreneurs, coding experts, educators, and technology professionals will become the 2020 Coors Light Líder of the Year through an online public voting competition.

“I am honored to represent my community for this year’s Coors Light Líderes program,” said Julia Rivera, Director of External Affairs at Congreso de Latinos Unidos. “Coors Light has made a commitment to the Hispanic community to recognize and reward the dedication and tenacious spirit of emerging Latino leaders like me. I am grateful for the opportunity to compete and hopefully win a grant for Congreso.”

Julia Rivera was selected as one of the 2020 Coors Light Líderes because of her commitment to the Latinx community in Northeast Philadelphia. During her time with Congreso, she has served in an agency leadership role as a member of Congreso’s Executive Cabinet which drives the agency’s strategy and operations. Rivera also represents and manages Congreso’s participation in external/community initiatives and events and coordinates Congreso’s volunteer and partnership opportunities including corporate volunteer days, developing relationships with key external stakeholders.

“The Coors Light Líderes program is an important program for Coors Light. We look forward to highlighting these leaders and awarding the 2020 Líder of the Year with a $25,000 grant for his/her nonprofit to help yet another community move forward,” said Kayla Garcia, Community Affairs, Molson Coors Beverage Company. “For 14 years, the Coors Light Líderes has impacted more than 180 Latino leaders and countless communities across the country. Congratulations to
all finalists!”

This year, these leaders’ efforts to help their community take on a special significance because of ongoing challenges related to COVID-19, and the resulting dire economic impact in underrepresented communities. The public can start voting for Julia at www.CoorsLightLideres.com from, August 1, through August 31, 2020. Voting rules and restrictions apply. Must be 21 years or older.

For more information visit www.CoorsLightLideres.com. Join the #CoorsLightLideres conversation on Facebook and Instagram at @CoorsLightLideres and on Twitter at @CoorsLightLider.